Strawberry Festival organizers are replacing the annual Pick-n-Flick movie event along Springfield Parkway with a Downtown Jam on Main Street with music and beer for 2019.

While the strawberry picking was popular, few people stuck around for the movie when the organizers sold drinks and other items to pay for the event, said Caroline Hasty, Fort Mill events and media coordinator. Weather was also a regular issue.

The festival’s Wednesday activity will be replaced this year by a Downtown Jam from 6-9 p.m. May 1 on Main Street in Fort Mill.

(STORY CONTINUES BELOW). If you enjoy local news, please “like” the Fort Mill Sun Facebook Page and select “Following” and “Notifications On” to be notified of breaking news.

The Fort Mill Town Council has unanimously approved closing down Main Street and giving organizers the right to sell alcohol and provide live music at the Jam. The event will require Main Street to be closed down at 4 p.m. May 1 to accommodate a band, beer and other activities. The beer will be provided by Hobo’s, Hasty said.

For the past four years, the festival sponsored the Strawberry Pick-n-Flick at the Field Trial Barn at 835 Springfield Parkway. Guests were treated to discount pricing on pick-your-own strawberries beginning at 6 p.m., followed by a free movie on the big screen starting at dusk.

Local vendors served up food and desserts and there were family-friendly activities, such as cow train rides, contests, miniature golf and other games.

At the new Downtown Jam, Hasty promises to provide kid-friendly activities, downtown merchants and food vendors. A band has not been selected. Hasty said this year will be a trial run to see if a downtown Jam will work.

Check out the festival’s website for more details on the upcoming event.

This year’s 10th Annual South Carolina Strawberry Festival will be held from April 27-May 4, 2019. The Strawberry Pageant will be held at 7 p.m. Saturday, April 27, at Fort Mill High School. The Strawberry Festival continues from 4:30-11 p.m. Friday, May 3, and from 10 a.m.-10 p.m., Saturday, May 4 at Walter Elisha Park.